Marketing Calendar





Marketing Calendar Software Benefits

A marketing calendar is a useful organizational tool that helps marketing teams plan their campaigns. It also helps them develop a strategic long-term plan. It also helps them measure their performance and track their success.

The best marketing calendar software should be flexible and customizable.

Visually

A marketing calendar translates a company’s high-level marketing plan and strategy into real-world dates, activities, and deadlines. It is an essential tool for coordinating and managing marketing campaigns. It also helps companies understand their marketing performance.

A quality marketing calendar provides a clear outline of what each team member should be doing. It also helps them coordinate their efforts and ensure that their work is aligned with the marketing department’s long-term goals.

A digital marketing calendar should offer the ability to color-code specific projects and tasks. This allows teams to keep track of their content schedule and avoid any scheduling conflicts. It should also allow users to view their marketing schedule by channel or platform. This feature is very useful for social media marketing, where different platforms require their own calendars to prevent overlapping posts or campaigns. It also makes it easier to manage content for multiple clients at once. In addition to this, a digital marketing calendar should provide a way to export and share content as presentations. This is an important feature for large organizations with multiple brands and cross-functional teams.

CrossCap

The marketing calendar software provides a single consolidated view of omni-channel marketing plans for improved communications amongst stakeholders. It ensures alignment to the marketing brief and other strategy documents, lets stakeholders make changes in real time, and keeps corporate teams focused on the bigger picture with goals and KPIs captured inside the CrossCap marketing planning software.

Calendar Layouts: Gantt chart and monthly views are highly valuable in communicating marketing initiatives to various stakeholder groups. Flexibility to have a customizable calendar layout is also critical for users with preferences on how information is presented.

Featured content calendars: Having the capability to display featured content in a visual manner is highly valuable for many marketing management teams when sharing their plan with colleagues. It allows them to quickly identify upcoming campaigns and ensures they are promoting the best and most effective messaging.

Change Log & Notifications: Detailed logging of changes and user comments help document accountability and ensures all revisions are tracked, archived and reviewed for future reference. It also helps users keep track of what has been changed and who made the changes.

Wrike

Wrike offers a shared team calendar, resource management, project planning, and time tracking. Its advanced online proofing platform helps teams monitor creative processes to ensure that marketing collateral aligns with organizational vision and brand standards. The software also helps teams manage multiple projects simultaneously while minimizing resource overage.

Wrike is ideal for midsize to enterprise companies that need a project management tool. Its clients include the Texas Rangers, Siemens, KitchenAid, Monumental, and The Estee Lauder Companies. Its features include customizable templates, a centralized file storage system, and collaborative work spaces.

The Wrike product line includes four primary paid plans and two solutions. The free account supports up to five users and comes with basic features that small businesses need, including custom work views, a table view, and folder hierarchy. However, it lacks Gantt charts and the ability to change a task’s status. It is also limited to 2 GB of file storage. The Business plan supports up to 200 users and includes all of the Pro features, plus add-ons like a Salesforce integration and Adobe Creative Cloud extension. It also has analytics and data visualizations, and advanced admin and security features.

CoSchedule

CoSchedule is an effective marketing calendar tool that streamlines projects and content to increase productivity and deliver a higher ROI. Its team-centric features make it easy to organize tasks and collaborate with others. It also allows you to prioritize projects that generate revenue. Moreover, it enables you to set up goals and track performance with a customizable dashboard.

The tool’s centralized platform keeps all projects on one calendar of record and automatically updates the dates of each project. This saves time and ensures that all stakeholders stay informed. Its user-friendly interface lets you move projects around in a single click and easily reschedule them.

The tool offers a variety of features and is ideal for marketers and solopreneurs. Its blog scheduler makes it simple to plan and schedule posts and social media updates. Its drag-and-drop rescheduling feature allows you to change the date of a post without changing its content. It also provides custom calendar views and integrations.


 

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